PriatecSwap was founded in 2010 by a group of passionate Latvian travel enthusiasts who saw the need for authentic, personalized travel experiences in their beautiful homeland.
What began as a small operation offering walking tours in Riga has grown into a comprehensive travel agency that showcases the best of Latvia to visitors from around the world.
Despite our growth, we've maintained our core principle: to help travelers experience Latvia not as tourists, but as temporary locals who connect with the country's culture, history, and people.
To create memorable, authentic travel experiences that showcase Latvia's rich cultural heritage and natural beauty while supporting local communities and promoting sustainable tourism.
To be recognized as the premier travel agency for Latvia, known for exceptional service, knowledgeable guides, and unforgettable experiences that bring travelers back year after year.
We showcase the real Latvia, beyond tourist clichés, to provide genuine experiences that connect travelers with local culture.
We're committed to environmentally responsible practices and supporting local communities through our tours.
Our team's love for Latvia shines through in every tour, creating infectious enthusiasm that enhances your experience.
We recognize that every traveler is unique, and we tailor our services to match your specific interests and needs.
Founder & CEO
A Riga native with over 15 years in the tourism industry and a passion for showcasing Latvia's hidden gems.
Head Tour Guide
A history professor turned tour guide with encyclopedic knowledge of Latvian culture, folklore, and architecture.
Operations Manager
An organizational wizard who ensures every tour runs smoothly, from initial planning to final execution.
Nature & Adventure Specialist
A former national park ranger with extensive knowledge of Latvia's natural landscapes and outdoor activities.
Latvia Tourism Association
European Tour Operators Association
Sustainable Tourism Certification
Latvian Guide Association
Let's create your perfect Latvian adventure together!